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Insights

Answers to the questions we're asked most often in our day-to-day work: explained clearly and without unnecessary jargon.

What Is a Managed Service Provider, and When Is It Worth It?

What an MSP actually does, how it differs from a traditional IT company and at what size outsourced IT support starts to pay off.8 min read

Costs
How Much Does Managed IT Cost per Month? Prices and Pricing Models
What businesses should budget for, which pricing models exist and how to recognize a fair proposal.7 min read
Security
NIS2 in Germany: Which Companies Are Affected and What to Do Now
The EU directive affects more businesses than many realize. Who needs to check whether they're covered, and what steps come next.9 min read
Data Backup
The 3-2-1 Rule: How to Back Up Business Data Properly
Why an external hard drive isn't enough, what the 3-2-1 rule means and how often you should test your restores.7 min read
Security
How to Spot Phishing: 8 Warning Signs in Business Emails
How your team can recognize fake invoices and CEO scams, with concrete examples from day-to-day work.6 min read
Microsoft 365
Microsoft 365 Business: Which Plan Fits Which Business?
Basic, Standard or Premium: the differences explained clearly, including when Premium is really worth it.7 min read
Automation
Which Office Workflows Can Be Automated
Invoice filing, appointment confirmations, data transfer between systems: where automation saves time and where it doesn't.8 min read
Remote Work
Business VPN: When You Need One and When You Don't
What a VPN does, where its limits are and which alternatives exist for secure access on the go.6 min read
AI at Work
AI Phone Assistants: What They Can Do and What They Can't
How automated call answering works in practice, where its limits are and which businesses it suits.7 min read
Websites
What a Business Website Costs and Where You Can Save
Website builder, WordPress or custom-built: realistic costs and ongoing effort compared.8 min read
Visibility
Getting Recommended by AI: What GEO Is and How It Works
More and more people no longer ask Google but an AI, and get an answer instead of a list of links. If you're not in that answer, you don't exist for that customer.9 min read
Visibility
SEO Today: What Really Matters for Small Businesses
SEO has changed less than many articles suggest. What has shifted are the minimum standards, and the question of where a small business can actually win.8 min read